Precious metal producers, developers and explorers engage with portfolio managers, institutional investors and equities analysts through Denver Gold Group’s annual Denver and European Gold Forums. The whole world is quite literally represented at these events; therefore, we needed to convey Gold Forum information and schedules clearly and concisely to a diverse audience.
We refreshed both the Denver and European Gold Forum brands to reflect the sophistication of the precious metals industry with a contemporary flair and appeal to up-and-coming investors in this evolving market. We then designed informative, easy-to-understand signage and digital displays with updated icons and visual messaging to better communicate to a diverse audience. Adjustments and updates were then made to create a cohesive brand across all marketing channels.