Emotional Investment Pays Off – Marketing Humanity

For a business to be successful, emotional investment is a must—externally and internally, with clients and coworkers. If the emotional investment isn’t there, neither are profitable results. When it comes to marketing/communications, emotional investment is poured into every aspect of what we do—from advertising campaigns to website design to inbound...

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S.W.O.T. — Critical For Branding

Many businesses, from start-ups to well-established corporations, have never felt the need to take the time to figure out: Who are we? What do we stand for? Where do we stand (in the vast marketplace that is our competition)? Brand is much more than a cool logo or clever slogan....

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