Web

Rich Media Pays Off

No, rich media does not mean your TV has a net worth of billions. Rich media is a marketing technique becoming more popular and useful in today’s advertising. Before we get into specifics, let’s talk basics. Every advertising message you relay to customers is sent through a medium, or basically,...

Website Marketing in the Instant Gratification Era

Patience is key. From childhood, we’ve heard everyone telling us that being patient is better in the long run. In today’s online world however, waiting is unacceptable. Online consumers want answers now. Instant gratification is the desire for immediate fulfillment and pleasure. Basically, it’s knowing what you want and wanting...

Writing For The Web

Writing for the web differs from writing for printed materials. This skill is becoming increasingly important as a result of the constant algorithm updates by Google...