Rich Media Pays Off

No, rich media does not mean your TV has a net worth of billions. Rich media is a marketing technique becoming more popular and useful in today’s advertising. Before we get into specifics, let’s talk basics. Every advertising message you relay to customers is sent through a medium, or basically,...

Why Your Website Needs to be Mobile-Friendly

As more people choose to access the Internet via mobile devices, it is becoming increasingly important for websites to be optimized for mobile-friendliness. The Exact Target 2014 Mobile Behavior Report noted that 54 percent of respondents find it easier to access information on a mobile-friendly website. Considering the ubiquitous presence of smart phones, it is imperative that businesses update their websites in order to reach those accessing their content via mobile devices.