Investor Relations

The Value of the Q&A in an Annual Report

In other marketing collateral, a Q&A format perhaps may come across as almost trite; however, for an annual report audience consisting of investors, analysts, providers, and (potential) employees, it can prove beneficial in several ways: 1. A Q&A report helps convey depth of your company’s entire management team vs. the commentary from...

Emotional Investment Pays Off – Marketing Humanity

For a business to be successful, emotional investment is a must—externally and internally, with clients and coworkers. If the emotional investment isn’t there, neither are profitable results. When it comes to marketing/communications, emotional investment is poured into every aspect of what we do—from advertising campaigns to website design to inbound...

The Importance of a Well-Designed Annual Report

In the scramble to meet SEC rules and regulations, often overlooked is the importance of a well-designed annual report. Annual reports contain valuable financial information for investors, but it can all be lost if the material isn’t presented in an engaging manner. It is vital to keep readers engaged while showcasing a positive representation of your company.