Author Archives: Watermark

The Value of the Q&A in an Annual Report

In other marketing collateral, a Q&A format perhaps may come across as almost trite; however, for an annual report audience consisting of investors, analysts, providers, and (potential) employees, it can prove beneficial in several ways: 1. A Q&A report helps convey depth of your company’s entire management team vs. the commentary from...

Rich Media Pays Off

No, rich media does not mean your TV has a net worth of billions. Rich media is a marketing technique becoming more popular and useful in today’s advertising. Before we get into specifics, let’s talk basics. Every advertising message you relay to customers is sent through a medium, or basically,...

Are Marketing and Sales Interchangeable?

Unfortunately, I’m sure many business owners assume the answer to this question is “yes.” “Sales” is all about you, your product, your services, and your business. “Marketing” on the other hand, is all about your customers. Whether inbound, outbound or all around, it’s all about them. Although not interchangeable, the...

Website Marketing in the Instant Gratification Era

Patience is key. From childhood, we’ve heard everyone telling us that being patient is better in the long run. In today’s online world however, waiting is unacceptable. Online consumers want answers now. Instant gratification is the desire for immediate fulfillment and pleasure. Basically, it’s knowing what you want and wanting...

What Kind of Binding?

When designing printed marketing materials, everything from use of color to paper stock to binding needs to be considered. The way a document is held together can make or break the overall look of the finished product. Spiral Binding Spiral binding is popular when the criterion is “I need it...

Emotional Investment Pays Off – Marketing Humanity

For a business to be successful, emotional investment is a must—externally and internally, with clients and coworkers. If the emotional investment isn’t there, neither are profitable results. When it comes to marketing/communications, emotional investment is poured into every aspect of what we do—from advertising campaigns to website design to inbound...

S.W.O.T. — Critical For Branding

Many businesses, from start-ups to well-established corporations, have never felt the need to take the time to figure out: Who are we? What do we stand for? Where do we stand (in the vast marketplace that is our competition)? Brand is much more than a cool logo or clever slogan....